For executive fathers who are winning at work but feel like their family is getting what's left over.

Stop white-knuckling through the work week only to crash and snap at the people who matter most.

High-performing dads don't fail because they lack discipline. They fail because they lack a system.

This free course gives you the operating system built for men who refuse to choose between career success and family presence.

You lead a team, but you’re quietly wondering "How long can I keep this up?"

Monday you're locked in. By Wednesday you're running on fumes. Thursday you snap at your kid for something that didn't deserve it. Friday you're counting the hours until you can collapse.

Sunday night the dread creeps back in. Another week of white-knuckling through work while your family gets whatever's left over.

You've tried time management apps. You've read the productivity books. You've promised yourself you'll be more present.

But nothing sticks. Because the problem isn't discipline.

The problem is you're running systems built for a simpler life and your life outgrew them while you were too busy firefighting to notice.

From Chaos to Command

The Hybrid Dad system helps you reclaim control

This isn’t about better balance. It’s about building the rhythms and systems to lead your life with intention.

Built for ambitious dads who:

Lead companies or teams
Raise families with purpose
Refuse to choose between impact and intimacy

You don’t need more hustle. You need an operating system that holds the weight of your life.

Where Most Dads Start

Waking up already behind
Snapping at your kids, zoning out at dinner
Scattered priorities, no time for yourself
Living in reaction mode with no rhythm
Fitness and sleep crumbling under pressure
Doubting your leadership at home
Fear that your legacy is slipping away

After the Hybrid Dad Transformation

Calm, structured mornings that anchor your day
Weekly planning rituals that create shared clarity
Reconnected marriage and fully present fatherhood
Strong body and steady energy
Confidence in how you lead at home and work
Emotional clarity, mental resilience and discipline
A life system that compounds wins, not stress

This is the system that holds under pressure and frees you to lead where it matters most.

3 WAYS I CAN HELP YOU DIRECTLY

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1

FREE MINI COURSE + NEWSLETTER

Join over a 1,000 dads who read my weekly newsletter and get the free 70-minute crash course for executive fathers who are done white-knuckling through the week as a bonus.

Access here

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2

1:1 COACHING

This is premium private coaching for ambitious fathers ready to reclaim their time, energy and focus - without dropping the ball at work or at home.

Only 1 new client is onboarded each month.

Apply here

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3

GROUP COACHING

Our next small-group coaching experience kicks off in January. Lock in your early bird pricing now and start 2026 with the structure, clarity and support to make it your most aligned and powerful year yet.

Explore here

The Cost of Success Almost Broke Me

So I built a system to save it all.

Two years ago, I was a CEO leading over a hundred staff, a father of six, coaching other men on how to show up for their families.

From the outside, it looked like I had it figured out.

From the inside, I was drowning.

Not because I lacked discipline. Not because I didn't know what to do. I had frameworks. I had systems. I was literally teaching this stuff to other people.

The problem was simpler and harder to admit: the systems I'd built were designed for a simpler life. Fewer kids. Fewer responsibilities. An organisation that didn't need me to lead it into a new era of growth.

My life had scaled. My systems hadn't.

I was so busy firefighting that I never stepped back to notice. Nine months of running on fumes, and the stress I thought I was containing started leaking everywhere: my weight, my patience, my presence at home.

I wasn't failing because I was weak. I was failing because I was trying to run a seven-variable life on a two-variable system.

So I rebuilt. Not with more willpower. With better engineering.

Now I help men like you do the same.

Tyler E

Business Owner, Husband & Father of 2

"Since I started working with Tobi I've felt more focused on the "one thing" that really matters in my life and have a renewed energy that has spilt into all other areas. I would highly recommend working with Tobi as it is about as close to a "no-brainer" decision as you can get!"

Troy H

Architect, Husband & Father of 2

"Finding balance between work, home and health has always been a battle and a cause of stress for me. Working with Tobi has been a game changer. I'm more relaxed, focused and healthier than I can ever remember being. Would absolutely recommend, in a flash!!!"

Harrison S

Entrepreneur, Husband & Father of 3

“I've worked with Tobi for close to 3 years now, and I can't say enough good things about him and his programming. We talk at least once per week, and every time I do I feel more present and organized as I approach my life as an entrepreneur and dad of 3.

If you're a high performer who wants to maximize his focus, time, and discipline so you have time for the truly important stuff, you NEED to work with Tobi. He's been an absolute blessing in my life, and I know he will be for yours too.”

Ben C

Communications Exec, Husband & Father of 3

“Like many, I found it immensely difficult to balance my professional commitments, family life, personal goals, and (lowest on my list) exercise. When I first came across Tobi, I couldn't believe all he did—and moreover, how healthy, cheerful, and positive he presented himself in every interaction. Since I've had the privilege of working with him for several months, my respect for him as only deepened. He's taught me how to focus, prioritize, and to train myself gently, day by day, to be disciplined. He has helped me become a better version of myself. Could not recommend him more highly to anyone in a situation like mine: busy, harried, and seeking order. Tobi's unlike anyone else I know.”

Julian G

Software Executive, Husband, Father of 3

“Successful business leader, athlete, father of 6 - Tobi walks the walk in a way very few others can. Everything that attracted me to him when we first chatted played out over the subsequent months we spent together as his insights into work, family, relationships, physical health were all invaluable on the journey I was on. His coaching approach is validated by his unique life experience but comes with a dose of humility and openness that made me feel like I was always in control and getting to the places I needed to be. He's a thoughtful and inspiring person that had a meaningful impact in my life and delighted to now call a friend”

Robin F

Ex-BBC Journalist, husband and father of 2

“I was looking for guidance, support, and a friend. Someone who understood the unique challenges good men and responsible men face in a changing world. Someone who could hold me accountable but who didn’t judge, who could provide constructive advice and insight. Someone who had a proven record of leading by example. Moreover, someone who had himself worked through tested methods for improving one’s productivity effectiveness and self discipline in our varied, multifaceted roles in life, as a parent, a husband, and as a professional (in my case as a storyteller, videographer and journalist). I found that person in Tobi. Thank you Tobi for accompanying me on my journey towards becoming a stronger, healthier, fitter, happier and more disciplined version of myself. Comfortable being who I am, and comfortable believing in my potential for change. I’m continuing on that journey, realising those dreams that until I met Tobi I had scarcely dared to dream.”

Niklas G

Surgeon, Husband, Father of 3

“Tobi's coaching helped me a lot to get myself more organized and less worried facing daily problems in business using the lessons on mental toughness.”

Jeremy S

Entrepreneur, Husband & Father of 2

As a creator, Dad and athlete myself I couldn’t figure out how he was getting it all done at such a high level. He’ll help you apply the principles underlying his systems to your life because the truth is having a job and family is no reason to give up on your health and fitness goals. They’re the reason to become your best self.”

Preston B

Entrepreneur, Husband & Father of 4

Coaching with Tobi was one of the most impactful choices of my personal life and my career. Before I started, my life was a constant to-and-fro dance of doing things too much or too little. Either I was caught up on work, getting quality time with my wife, getting quality time with my kids, or growing personally, but never more than one or two of those things at a time. I felt stuck in a pattern of swinging back and forth between doing one thing too much and everything else too little.

I don’t think I had ever DM’d a random stranger on Twitter before, but Tobi sent a tweet about looking for busy dads who wanted to find balance in their life and it really resonated with me. As someone who never had a coach before, I was nervous about the process.

Our first meeting calmed my nerves and got me very excited. His approach wasn’t some pre-baked course to sell or 5 steps to fix XYZ, he wanted to know what my goals were, what problems I was facing, and what motivated me to change. Every piece of advice was catered to my situation and perspective. Tobi has wisdom on many topics, and a way with words that is persuasive without being abrasive.

What did I find?

Over the course of our relationship, our sessions were consistently the highlight of my week. It was time spent working on balancing life, rather than time spent working on one individual task. Not only that, but my wife noticed a major difference in my development and our relationship too, and quickly became a fan of Tobi just from seeing the results.

She once told me: “I feel like you’ve been in a really good place lately, more than normal. Your patience with the kids, attitude, motivation, I’m not sure what exactly it is. But whatever Tobi is doing, it’s working.” 😂

Nowadays it’s hard to imagine life before coaching. There are so many new habits with my kids, wife, work, and career that it’s difficult to keep track of. Some of these are daily or weekly, some yearly.

A key part of this journey was finding joy in fitness. This isn’t something I’ve ever felt good at or motivated to do before, but during my time with Tobi I got into the best shape I’ve ever been in. My eating habits, strength, and cardio were all transformed. I’m lifting more weight and running further than I ever have in my life.

Not only that, but I’ve found long-term practices that I enjoy. Fitness that I feel is easily maintainable over the course of my life, rather than a short-term experiment.

Who would I recommend it to?

If you value balance in life, feel like your actions don’t always align with your priorities, or feel stuck under insurmountable responsibilities, I can’t recommend Tobi highly enough.

If you’re early in your career or marriage and want to create balance before it becomes an issue, again, I cannot recommend him highly enough.

If you lack motivation, struggle with eating right, exercising, or sleeping enough, I’d recommend talking with Tobi.

To those who may say, “you’re just listing every topic there is,” I’d say: Balance is never about just one thing.

When was the last time you deeply regretted investing in your wellbeing?

Why the Advice Isn't Working

If you're a high-performer, CEO, founder or senior leader you've probably read the books. You know the concepts. You might even be coaching others on leadership or productivity.

And you're still white-knuckling it.

That's not a discipline problem. That's an engineering problem. The tools that got you here won't get you there.

The playbooks you've followed assume a simpler life than the one you're actually living. You are dealing with endless group messages for your kids' activities. Building a business in a rapidly changing digital world. A dual-income household where everything requires coordination.

Your life is structurally harder than the advice accounts for.

That's what the Hybrid Dad Engine fixes.

Claim your free mini-course. Six videos. The complete foundation. Zero cost.

Creator Alchemy

We discuss humble leadership, building systems over willpower and handling burnout without an off switch. Tobi shares how he leads at home and work, raises 7 kids, stays fit, and coaches high performers.

Present Fathers

We discuss what it means to be a Hybrid Dad. Tobi shares how he balances family, ambition, and mindset, plus the power of support networks and lessons learned from both wins and setbacks.

Front Row Dads

We dive into Tobi’s mental models for aligning passion, purpose and principles. He shares stories of resilience, fatherhood, endurance events and setting boundaries plus a powerful message every parent of kids aged 5 to 11 needs to hear.

Thinking Class

We discuss timeless insights on fatherhood and the impact of technology on kids. And how parenting deepens life, rather than distracting from it.

Startup Dad

We discuss honest lessons on fatherhood, presence, partnership and purpose. Plus raising six kids with intention, values and no shortcuts.